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Press Release May 2004

First ever Business Graphics Internet Company sets up in Dublin

An exciting new business service to the global business community opened this month by a company based in the Liberties in Dublin . Metaphor Business Graphics Ltd set up by former PricewaterhouseCoopers Financial Services Partner, Paul Cummins , and based in the Guinness Enterprise Centre, is the first company in the world to provide digital graphic metaphors on current technical business issues, through the internet.

Amongst the business topics covered are:

Financial Services Regulation

Financial Reporting

Business Regulation

EU Enlargement

Money Laundering

Corporate Governance

Women in Business

Pensions

To mark EU Enlargement day on the 1 May, when the company opens for business, a suite of more than 60 graphics has been designed relating to the 10 new accession countries. These cover enlargement and its history, populations, capital cities and currencies of the ten new states and the issues each of the new states are struggling with to meet its accession criteria.

Paul Cummins , CEO, who designs the graphics in collaboration with some of Ireland 's best young illustrators, commented: "business worldwide relies almost exclusively on text and figures to get its messages across. I believe there is limitless scope for the greater use of graphics to simplify the understanding of many complex business issues".

Paul believes that his graphics can be used for corporate presentations, by consultants, advertising agencies, newspapers and publishers, research companies, telecoms, training companies, regulators and government departments, worldwide.

 The graphics can be seen on their website www.metaphorbusinessgraphics.com . and purchase from 1May.

Notes for Editors

Normally graphics used in a business context are commissioned by business as the need arises. Metaphor Business Graphics Ltd, is unique in that it is the first company in the world to license business graphics exclusively through the internet on current business topics, without any prior commissioning of those graphics. It is planned over the next year to widen the range of business topics covered by the company.

The metaphors used are designed so that the graphics can be used in different countries around the world.

Background on Paul Cummins

Paul Cummins FCCA, AITI, MSc. Multimedia Systems ( Trinity College Dublin )

Paul spent most of his working career with PricewaterhouseCoopers in Dublin Ireland , leaving after 23 years service, as a Financial Services Partner in June 2001. During that time Paul worked extensively in the area of International Financial Services, Investment Management, Insurance, Banking and Legal Services. He also participated in a number of Industry / Irish Government legal & regulatory committees and acted as Chairperson of the IFSC Funds Legislation Sub-Committee up to 2002. Paul completed a full-time Masters Degree in Multi-media Systems in Trinity College , Dublin , in 2003. Paul also acts as a non-executive director for a number of organizations.

Paul Cummins may be contacted for comment as follows:

Metaphor Business Graphics Ltd

Unit 46,Guinness Enterprise Centre

Taylor 's Lane

Dublin 8

Phone : 353 1 4100840

Mobile  : 0868106286 (353 86 8106286)

Fax : 353 1 4100929

Email: info@metaphorbusinessgraphics.com


    info@metaphorbusinessgraphics.com